IoT+ Network

Visual Brand Identity For The IoT+ Network

Born out of the German Digital Hub Initiative (de:hub), IoT+ Network connects small-to-medium-sized IoT companies with corporate enterprises and innovation partners ranging from science institutions to technology start-ups. The organization's core objective is to create a space and events where an exchange of knowledge, ideas, and best practices can occur between its members.

Attract New Members & Establish a Brand Identity

The Situation

Due to its newness, the IoT Network lacked a visual brand identity that was to be used to attract new members and establish a brand presence in the German market. Therefore, their initial needs focused on finding a partner who could develop an ownable and unique visual brand identity and associated creative elements through discovery and specialized skills.

Working alongside the creative team, we were able to distill client business and strategy needs into an ownable brand and creative expression. The desired solution would provide a fresh and edgy visual identity representing the network and a multi-channel brand activation approach to include offline and online channels.

The Solution

S44 kicked off the engagement with enthusiasm and creative inspiration by researching the IoT+ Network and its members. As the team parlayed research insights into creative planning, they focused on visually representing four core points: innovation, digitalization, tech orientation, and the nature of the actual network. 

We created a visual design system to enrich the client's corporate identity with the brand identity established. On top of establishing logo concepts, we developed brand guidelines that included typography and definitions and created mock-ups for additional collateral such as:

  • Website
  • Social media
  • Digital ad units 
  • Infographics
  • And more!

The Results

The client has applied our work across channels and developing a digital portal that serves as the core destination for IoT Network members. The portal establishes the Network as an important entity in the category and its connection to the German de:hub Initiative and its mission. The network is a community and fosters collaboration among science organizations, students, and other public entities.

IoT+ Network

Visual Brand Identity For The IoT+ Network

Born out of the German Digital Hub Initiative (de:hub), IoT+ Network connects small-to-medium-sized IoT companies with corporate enterprises and innovation partners ranging from science institutions to technology start-ups. The organization's core objective is to create a space and events where an exchange of knowledge, ideas, and best practices can occur between its members.

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

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IoT+ Network

Visual Brand Identity For The IoT+ Network

Born out of the German Digital Hub Initiative (de:hub), IoT+ Network connects small-to-medium-sized IoT companies with corporate enterprises and innovation partners ranging from science institutions to technology start-ups. The organization's core objective is to create a space and events where an exchange of knowledge, ideas, and best practices can occur between its members.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system. Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Innovation drives change, and what drives innovation? People. Our global, multi-disciplinary team of business leaders, technologists, and creatives share a passion for problem-solving, innovation, and customer success. Our performance-driven culture inspires — and is embedded — in everything we do.

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Our solutions are already being used by millions of people on a daily basis; see how we’ve implemented them through our case studies.

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Innovation drives change, and what drives innovation? People. Our global, multi-disciplinary team of business leaders, technologists, and creatives share a passion for problem-solving, innovation, and customer success. Our performance-driven culture inspires — and is embedded — in everything we do.

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Richard Leitner
Chief Business Development Officer

Results-Driven Solutions

Our solutions are already being used by millions of people on a daily basis; see how we’ve implemented them through our case studies.