Wolf GmbH

Rebranding HVAC Systems

Wolf GmBh is Europe's leading HVAC specialist. Following the need for a rebrand, we created Wolf’s new logo, print collateral, and website. In addition, we sustainably strengthened the connection to wholesalers, sales partners, and cooperating specialists through developing the "myWOLF" app.

sustainably strengthening the connection to wholesalers, sales partners, and cooperating specialists

As one of the largest European manufacturers of HVAC Systems, WOLF GmbH has been focusing equally on redesigning their brand presence and strengthening the relationship with their partners since 2020.  

Our team supported these efforts from concept to execution while serving as a strategic agency partner

Beginning with a complete rebranding effort, we reintroduced WOLF to the European market – helping them stand out among a growing competitive set and addressing new target groups more authentically.    

Through a new website, print collateral, a showroom, and many other touchpoints with the target audience, we optimized the user journey from the first contact with the brand to the completed order with one of their distribution partners.  

We also succeeded in sustainably strengthening the connection to wholesalers, sales partners, and cooperating specialists through the new "myWOLF" platform, including product configurators, a knowledge database, and other valuable tools.  

As our partnership with Wolf continues, our sights are set on ushering in digital innovation from other sectors to help advance our client’s product and industry innovation.