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min read

Software Development in Product Discovery: Data and Personalization

Traditionally, sectors like mobility have taken a while to adapt to the changing needs of customers; getting ahead of the competition with custom software will set your business apart.
Data and Personalization

Digital innovation through software development is a must for all industries, and the automotive and energy sectors are no exception. As companies strive to increase user engagement and revenue, they require innovation partners with technical and digital expertise to help them evolve to meet consumer needs and product demands. But the right software setup can boost your business to new heights.

As a society, we’ve become accustomed to quickly curated experiences and personalized recommendations. This level of custom catering is expected in nearly every interaction now—and your business is no different. Traditionally, sectors like mobility have taken a while to adapt to the changing needs of customers; getting ahead of the competition with custom software will set your business apart.

Custom software development from S44 enables you to produce digital experiences specifically for your clientele. Take that same personalization level customers get in their day-to-day life and apply it to your business—your prospects will thank you for it. With online product exploration, personalized digital experience, and easy-to-use interfaces—among other features—S44’s solutions will help your business meet the modern moment.

Custom software combines strategy, design, and data to satisfy ever-changing demands. Regardless of whether customers engage with your digital experience through a phone app, website, or any other medium, they’ll enjoy feeling that you understand and help accomplish their goals.

software development
Photographer: aurielaki. Source: Shutterstock

Benefits of Custom Software Development to Deliver Impactful Digital Experiences

Custom software is made specifically for your needs—and thus assists you in meeting customer needs. When it’s easier for customers to engage with your digital experience, it’s more likely they’ll take action.

Custom software development differs from “off-the-shelf” software, which is sold as-is and has limited functionality. By contrast, you can have custom software made to perform any function you desire. This lets the technology cater to your unique situation rather than bending your business to suit the software.

Among other benefits, it’s also easier to integrate custom software with other programs you use. Scaling works with your organization’s growth. And since you control the software, it’s more flexible in terms of reporting and deriving useful information. You can also steer the custom code to attain any goals without the constraints of static tools.

The adaptability of custom software development gives it a good long-term return on investment. As the business environment undergoes changes and fixed packages fall by the wayside, your custom software can continue to serve expanding needs.

At heart, the benefits of custom software development focus on the use of data to personalize customer experiences and meet individual needs. You can give people a modern and rewarding service to boost their interest.

Let’s take a closer look at three of these benefits in particular: data, software customization, and personalized experiences.

custom software development
Photographer: ZinetroN. Source: Shutterstock

Leverage User Data

Custom software development supports the use of shopper data to create digital experiences precisely directed toward prospects. For example, you can present users with the most popular choices made by other customers in their same demographic.

Let’s say you have a 34-year-old female shopper in the state of Oklahoma with an estimated buying capacity of $20,000. The custom software solution can show her vehicles that are often purchased by other people sharing similar demographic data.

As you can see, user data lets you offer products more likely to sell. You can also take advantage of customer data to improve the design of the user interface. The total effect of using this detailed demographic data is increased sales to new and existing customers.

Your software will then convert that raw information into actionable insights, making smart product recommendations that encourage sales. Leading-edge S44 solutions analyze patterns in data to extract the most incisive predictions, so you can then personalize your product offerings to increase revenue.

Leveraging user data to personalize customer digital experiences is part of a broader trend. Throughout the automotive industry—and other areas of the economy—we’re seeing massive investment in digital transformation initiatives.

Customize Software Solutions to Meet Specific Needs

Tailoring applications to what drives customers is critical to winning them over. Static, generic software can’t handle a wide variety of use cases; sooner or later it will encounter a new situation that it’s unable to address, and you can’t fix the software. Then you’ll have to undertake an expensive refresh—costing more than if you’d started with a customizable software solution.

The time and expense that goes into custom software deter some organizations. After all, not every company has software expertise to produce an in-house solution—which is why it’s important to work with an external partner that knows what they’re doing.

Of course, each industry has its own needs when it comes to software. Customization incorporates domain-specific knowledge to address the relevant business processes. For example, S44 works with automotive, mobility, and energy companies to build moving digital experiences fit for individual companies. Customers rely on these solutions to explore vehicle configurations and optimize electric car charging.

With custom software you can modify any aspect of a digital experience—whether it’s tweaking small details or larger overhauls to keep prospects engaged. Remember that people are more likely to act on their desires if you appeal to them on their terms. Customization helps you can do just that, making it more probable that a user will go through with a decision.

Custom software development acts as a competitive advantage, accelerating your responsiveness to market demands. Investing in software pays off with more attractive experiences that sell to customers. For example, most new vehicle buyers have trouble customizing color and trim, and find completing a sale to be a slow process. Fixing these issues eases the purchase process.

Personalize the Digital Experiences of Customers

With customized software development, you’re able to draw up convenient digital experiences that cut the fat. Instead of leaving customers to wade through masses of irrelevant information, you can get them what they want right away.

As mentioned earlier, this personalization is less of a perk and more of a necessity to compete in the modern world. Customers have become acculturated to these sophisticated digital experiences for their entertainment, shopping, and an increasing range of activities. They’ve come to expect this level of service across all their interactions—and will take their business to a company that understands the value of this level of service.

With software solutions like S44’s, customers see personal recommendations synthesized from millions of disparate data points. The technology considers customer and product information to infer preferences; shoppers can also engage with vendor experts during the digital experience.

An analog equivalent would be comparing a chef’s personal recommendations for what to eat—on the basis of what the chef knows about customers and what’s freshly available—versus selecting randomly from a menu. It’s more insightful to learn what’s personally recommended—and it’s more likely to trigger a sale.

With software from S44, you can also examine prospects’ tastes visually through detailed data presentations. While helping to personalize customers’ digital experiences, the technology also gives you a leg up on satisfying future demand. For instance, you could make supply chain decisions or manage inventory intelligently on the basis of the data you see.

Some industries, like the automotive and energy sectors, have been stodgy regarding digital experiences. This has left them behind the curve. Fortunately, it’s not hard to catch up quickly—with custom software development.

Companies of any size can deploy these functionalities to serve individualized material. Along with localization and captivating design, you can modernize the complete customer journey to increase conversions and sales value.

software development team
Photographer: puhhha. Source: Shutterstock

Create Digital Experiences Catered For Your End Users

Producing high-quality digital experiences is a multi-step process of designing and implementing the components to communicate your company’s offerings. Ultimately, the result should compel users to take action—say, by purchasing your vehicle.

The digital experience also has to work wherever you want to reach customers, such as social media or email. Engaging with the technology ought to motivate the user, whether through emotional or rational inducements. A well-made experience joins all these considerations into a seamless whole.

As you can guess, constructing an effective digital experience is no mean feat. It requires a complex mix of skills and resources—which not everyone has. That’s where the experts at S44 come in to save the day.

Working with S44, you can confidently develop digital experiences for automotive digital retail, electric vehicle charging, and a wide array of other applications. The solutions are built with the latest tools and methodologies, deployed to match your exact requirements.

Custom software development unlocks the many advantages of digital engagement. Regardless of how the business environment unfolds, you have the tools to adapt. As needs evolve, you can’t satisfy them with off-the-shelf software.

For example, if a vendor or customer suddenly needs a new feature—like scheduling an EV charge or learning when a station is free—you’d be locked into an off-the-shelf package and unable to innovate. However, with custom software development, it’s straightforward to add these or any other features dynamically.

Given the ever-changing needs of customers, it’s essential to adjust your offerings on the fly. Companies that fail to respond to shifting demands will falter; those who embrace change with appealing digital experiences will earn their way into the next round through customer actions.

Fast-Track Software Development with S44

Software is central to businesses in all sectors, but not all industries have embraced the transition as fast or as effectively as they could. Digital transformation in traditional industries can be done, should be done, and soon must be done to remain competitive.

Custom software development enables excellent digital experiences for your customers. Working with an agency like S44—which focuses on these experiences for your vertical—is the most efficient way to leverage industry knowledge, technical capacity, customer experience, and design thinking.

Our cohesive solutions move the automotive, mobility, and energy industries forward to improve the lives of customers. S44 is the leading provider of digital experiences for these sectors thanks to user-centric software solutions—from design to deployment.

Leveraging user data, we can work together to produce digital experiences that delight. Customized software development addresses your users’ specific needs in a way that no alternative can; personalize experiences to target desires most likely to result in a sale.

The quality of your customers’ digital experiences determines their emotional responses and their actions. Do you want people to feel enthusiastic and take the next step while engaging with your brand? Tell us about your business challenges so we can explore how to innovate together.

Get in touch to learn more
Olga Haygood
Chief Growth Officer
press@s44.team
info@s44.team
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