BMW

Record The Ultimate BMWi Formula E Experience

No longer worry about whether you have hit the record button. Our BMWi Formula E Experience App automatically generates video footage and sends it via email for those looking for a reminder of their memorable experience.

sit alongside a racing driver for a lap around a Formula E Track

With an entirely new approach to sustainability and events, Formula E has established itself as one of the top racing series worldwide within just a few years. It is the first racing series for fully electric, emission-free formula vehicles. vehicles. Some of the world's best racing drivers compete in thrilling races on fascinating city circuits across the globe.  

The BMW Group offers select VIP customers an opportunity to sit alongside a racing driver for a lap around the respective Formula E Track.  

To capture this exciting experience, our team developed an innovative app from concept to implementation that automatically creates a video and a personal overview page of the experience.

The video is sharable via e-mail and serves as an engagement tactic for the loyal customer base without additional advertising spending.