Capturing the Formula E Experience
An Innovative App for Fans and Enthusiasts
Automotive
Never miss a moment with our BMWi Formula E Experience App. It automatically generates and emails video footage for a memorable reminder of your experience.
Opportunity
With an entirely new approach to sustainability and events, Formula E has established itself as one of the top racing series worldwide within just a few years. It is the first racing series for fully electric, emission-free formula vehicles. vehicles. Some of the world's best racing drivers compete in thrilling races on fascinating city circuits across the globe.
Solution
The BMW Group offers select VIP customers an opportunity to sit alongside a racing driver for a lap around the respective Formula E Track. To capture this exciting experience, our team developed an innovative app from concept to implementation that automatically creates a video and a personal overview page of the experience.
