BMW

Build Your Own Configurator & Rules Interpreter

The Build-Your-Own configurator considers tens of thousands of data points and allows customers to build their dream car with BMW.

tens of thousands of data points and billions of potential configurations

Developed for BMW, the Build-Your-Own Configurator and Rules Interpreter connects to BMW's central systems, feeding data into customer-facing applications so that only approved configurations are displayed.  

Leveraging the cloud and AWS micro-services, we tackled the IT design and implementation of the backend infrastructure and data generation.  

The solution offers Collective Memory for saving and loading vehicle configurations across multiple channels.  With tens of thousands of data points and billions of potential configurations, we leveraged our deep understanding of the data, data management, and the rules that help to reduce complexity.    

Our solution also enables exterior and interior viewing of the configured vehicle and user tracking for a seamless experience across digital interactions and even into the dealership.  We also handle ongoing development and enhancements, and we provide support efforts to BMW to sustain this solution.

BMW

Build Your Own Configurator & Rules Interpreter

The Build-Your-Own configurator considers tens of thousands of data points and allows customers to build their dream car with BMW.

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A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

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Results-Driven Solutions

Our solutions are already being used by millions of people on a daily basis; see how we’ve implemented them through our case studies.

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BMW

Build Your Own Configurator & Rules Interpreter

The Build-Your-Own configurator considers tens of thousands of data points and allows customers to build their dream car with BMW.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system. Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Our solutions are already being used by millions of people on a daily basis; see how we’ve implemented them through our case studies.

Growing Our Expertise
Inclusive & Collaborative
Results-Oriented

Adventurous Search for the Solution

We translate real-world customer needs into custom digital solutions that use core behavioral and product need data to craft mutually-beneficial experiences for the brand and its customers. Our clients benefit from our engineering and creative expertise while their customers gain meaningful digital experiences that meet their specific needs and are executed through seamless user experience.

Surprising Idea Leads to Solution

Innovation drives change, and what drives innovation? People. Our global, multi-disciplinary team of business leaders, technologists, and creatives share a passion for problem-solving, innovation, and customer success. Our performance-driven culture inspires — and is embedded — in everything we do.

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Innovation drives change, and what drives innovation? People. Our global, multi-disciplinary team of business leaders, technologists, and creatives share a passion for problem-solving, innovation, and customer success. Our performance-driven culture inspires — and is embedded — in everything we do.

Results

Our solutions are already being used by millions of people on a daily basis; see how we’ve implemented them through our case studies.

120% Expertise Growth
2 to 5 Stars Rating
Sales up 120%
We know we have succeeded if our solutions continue to move the world towards a more sustainable and equitable society — through creation of impactful and innovative digital experiences.
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Promise/ Direct Contact

Innovation drives change, and what drives innovation? People. Our global, multi-disciplinary team of business leaders, technologists, and creatives share a passion for problem-solving, innovation, and customer success. Our performance-driven culture inspires — and is embedded — in everything we do.

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Richard Leitner
Chief Business Development Officer

Results-Driven Solutions

Our solutions are already being used by millions of people on a daily basis; see how we’ve implemented them through our case studies.