Developed for BMW, Virtual Showroom (VSR) is a live, interactive, digital and visual inventory web application that provides real-time inventory information to meet customer demands.
The backbone of VSR’s inventory data is a live inventory data feed from BMW itself, providing the most up-to-date information on current dealer stock inventory and the status of vehicle orders and vehicles in production.
We also created features for dealers to customize inventory management. Specific vehicles or configurations can be saved as a favorite in the dealer’s garage. Commonly used sets of advanced filters can also be saved and reloaded with a click.
Dealers can add their data points on a vehicle-by-vehicle basis with the custom fields feature. These data points are 100% dealer-controlled and have use cases such as lot location, internal status codes, deadlines, and more.