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Automotive OEM Virtual Showroom Software

Virtual Showcase of Vehicle Inventory

Virtual Showroom (VSR) is a live, interactive, digital and visual inventory web application that provides real-time inventory information to meet customer demands.


As Automotive OEMs continue to embrace digital innovation, the tools supporting dealerships have become a crucial extension of the corporate OEM brand and user experience. At our company, we understand the importance of providing cutting-edge solutions to help dealerships better engage with prospective buyers.


That's why we proposed a revolutionary solution that enables BMW dealers to showcase their inventory in a virtual showroom environment. This solution helps to bridge the gap between online and in-person buying experiences, making it easier for customers to interact with dealerships and get a feel for their offerings. Our innovative approach is designed to help dealerships boost customer engagement and drive revenue growth while delivering a seamless, personalized experience that aligns with the BMW brand.

Live Inventory Data Feed

The backbone of VSR’s inventory data is a live inventory data feed from BMW itself, providing the most up-to-date information on current dealer stock inventory and the status of vehicle orders and vehicles in production.

Advanced Inventory Filters

We also created features for dealers to customize inventory management. Specific vehicles or configurations can be saved as a favorite in the dealer’s garage. Commonly used sets of advanced filters can also be saved and reloaded with a click.

The Power of Custom Fields

Dealers can add their data points on a vehicle-by-vehicle basis with the custom fields feature. These data points are 100% dealer-controlled and have use cases such as lot location, internal status codes, deadlines, and more.