Personalized Car Buying, Powered by Data
A Look at BMW's Build-Your-Own Configurator and Rules Interpreter
Cloud-Based Backend Infrastructure
Leveraging the cloud and AWS micro-services, we tackled the IT design and implementation of the backend infrastructure and data generation.
Buyer Needs Made Easy
The solution offers Collective Memory for saving and loading vehicle configurations across multiple channels. With tens of thousands of data points and billions of potential configurations, we leveraged our deep understanding of the data, data management, and the rules that help to reduce complexity.