Olga Haygood

Chief Growth Officer

What are your credentials and past experience for working in your position?

I lead S44 growth through brand strategy, marketing communications, and business development. I also serve as a communications leader charged with establishing how we communicate internally with our employees and externally with our clients and prospective customers.

In my former role as Head of Brand Strategy & Creative, I led the merger between US technology company (Sulzer US) and German design agency (Spektrum 44), establishing S44. I developed our marketing communications strategy, worked to refine our capabilities, and led positioning of new company and portfolio of products and services.

I first joined S44 in 2022 as Managing Director where I expanded company presence to the DC-metro area and, in partnership with our CEO and Founder, secured a multi-year engagement with the largest Electric Vehicle charging network in the U.S.

Previous to joining S44 I led recruitment marketing and brand engagements with global creative agency formerly known as J Walter Thompson (JWT) today, Wunderman Thompson.

20 years of client service and strategic marketing communications experience includes working with Fortune 500 companies, the federal government, technology companies, and NGOs across industry verticals.

What do you like about working at S44?

We are building something special and the sky is the limit.

I work with passionate people who strive to exceed expectations and are accountable for their contributions. It feels very inspiring and collaborative. I also get to design a strategy for growth and then build a global team to execute our vision. As a result, this runway to establish where we go as a company and how we communicate our story fuels my creativity and motivation daily.

I also benefit from sitting at the intersection of creative and technology and working closely with my engineering colleagues to determine how to shape our joint offering and what we want to set our sights on - next.

What’s your background?

I grew up in Belgrade, Serbia (then, former Yugoslavia).  

I was raised between the bustling urban backdrop of Belgrade and the tranquil Dalmatian coast of Croatia.  

I moved to the U.S. when I was 12 (to the Washington D.C. area), and during college, I studied and lived in Madrid, Spain, for a part of my studies.

I studied Public Communications and Spanish at American University and have held positions in public affairs, corporate communications, advertising, marketing and brand strategy.

What are the values that drive you?

Integrity, kindness, and hard work.

I believe that the energy and effort you put into the world matter, and how you make people feel effects them beyond their work lives.  I value human connection and believe that when people develop a comfort level with one another, they can create magic.  

I also live by the "Golden Rule" of treating others as I would like to be treated (in good times or bad).

Favorite quote:

“You must be the change you wish to see in the world.” – Mahatma Gandhi

Favorite Books:

Siddhartha by Hermann Hesse

7 Habits Of Highly Effective People by Stephen Covey

Start with Why by Simon Sinek

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